The Marketing Gurus-Business and Management-買書書 BuyBookBook
The Marketing Gurus-Business and Management-買書書 BuyBookBook

The Marketing Gurus

Chris Murray (Author) ... more
Edition: GB - Paperback / softback
Price:
HK$88.00 HK$130.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
304 pages • 129.0 x 198.0 x 22.0 mm
Approx. weight: 286.0 g
Publication date: 01 Apr,2010
Barcode: 9781843549413 • Portfolio / Atlantic Books
More books in English for Age Adult - Adult
Business and Management
  • Business and Management
  • Writing and editing guides
  • Business communication and presentation
  • Online marketing / Social media marketing
  • Sales and marketing

Description

By: Chris Murray  

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.

The featured books include:

Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman

The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.



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