The Search-買書書 BuyBookBook
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The Search-買書書 BuyBookBook

The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

John Battelle (Author) ... more
Edition: US - Paperback / softback
Price:
HK$112.00 HK$170.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
336 pages • 13.89 x 21.34 x 2.29 cm
Approx. weight: 0.68 kg
Publication date: 03 Oct,2006
Barcode/ ISBN: 9781591841418 • Portfolio
More books in English for Age Adult - Adult

Description

By: John Battelle  
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

 

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.



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