Trading Up-Business and Management-買書書 BuyBookBook
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Trading Up-Business and Management-買書書 BuyBookBook

Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

Michael J. Silverstein (Author) • Neil Fiske (Author) • John Butman (Author) ... more
Edition: US - Paperback / softback
Price:
HK$105.00 HK$160.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
320 pages • 13.97 x 20.65 x 2.21 cm
Approx. weight: 0.64 kg
Publication date: 29 Apr,2008
Barcode/ ISBN: 9781591840701 • Portfolio
More books in English for Age Adult - Adult
Business and Management

Description

By: Michael J. Silverstein, Neil Fiske, John Butman  
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

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