Twenty Ads That Shook the World-Business and Management-買書書 BuyBookBook
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Twenty Ads That Shook the World-Business and Management-買書書 BuyBookBook

Twenty Ads That Shook the World

The Century's Most Groundbreaking Advertising and How It Changed Us All

James Twitchell (Author) ... more
Edition: US - Paperback / softback
Price:
HK$121.00 HK$190.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
240 pages • 18.8 x 23.39 x 1.73 cm
Approx. weight: 0.93 kg
Publication date: 26 Dec,2001
Barcode/ ISBN: 9780609807231 • Crown
More books in English for Age Adult - Adult
Business and Management

Description

By: James Twitchell    
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

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