Wordcraft-Business and Management-買書書 BuyBookBook
Wordcraft-Business and Management-買書書 BuyBookBook

Wordcraft

The Art of Turning Little Words into Big Business

Alex Frankel (Author) ... more
Edition: US - Paperback / softback
Price:
HK$92.00 HK$140.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
256 pages • 5.2 x 7.94 x 0.55 in
Approx. weight: 0.54 lb
Publication date: 22 Mar,2005
Barcode: 9781400051052 • Crown Currency
More books in English for Age Adult - Adult
Business and Management
  • History of specific companies / corporate history
  • Semantics discourse analysis stylistics
  • Popular culture

Description

By: Alex Frankel  
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.

You may also like

熱銷中 Top Trending

View all
Dog Man 13: Dog Man: Big Jim Begins: A Graphic Novel (Dog Man #13)-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
Dog Man 13: Dog Man: Big Jim Begins: A Graphic Novel (Dog Man #13)
HK$79.00 HK$150.00
In stock
Treehouse, The (正版) Boxset / Bundle with QR code Audio (Andy Griffiths)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
Treehouse, The (正版) Boxset / Bundle with QR code Audio (Andy Griffiths)
From HK$169.00 HK$673.00
In stock
The Anxious Generation
The Anxious Generation
From HK$197.00 HK$300.00
In stock
Dragon Masters #27 (正版) Haunting of the Ghost Dragon (Branches) (Tracey West)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Dragon Masters #27 (正版) Haunting of the Ghost Dragon (Branches) (Tracey West)
HK$47.00 HK$69.00
In stock
100% Unofficial Roblox Annual 2025-Children’s / Teenage general interest: Hobbies, quizzes, toys and games-買書書 BuyBookBook
100% Unofficial Roblox Annual 2025
HK$79.00 HK$130.00
In stock
神奇柑仔店18：紅子與錢天堂的起點 (廣嶋玲子)-故事: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook
神奇柑仔店18：紅子與錢天堂的起點 (廣嶋玲子)
HK$78.00 HK$120.00
In stock
The Wild Robot Series Boxset
The Wild Robot Series Boxset
From HK$139.00 HK$201.00
In stock
Harry Potter (正版) Children Edition #1-7 (7 Books) (J.K. Rowling) (printed in UK) - 買書書 BuyBookBook
Harry Potter (正版) Children #1-7 Collection (7 Books)(J.K. Rowling)(printed in UK)
From HK$459.00 HK$799.00
In stock
Diary of a Wimpy Kid: Hot Mess (Book 19)
Diary of a Wimpy Kid: Hot Mess (Book 19)
HK$85.00 HK$210.00
In stock
InvestiGators: Class Action-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
InvestiGators #08 Class Action
HK$67.00 HK$182.00
In stock
神奇柑仔店17：消痛巧克力的危機 (廣嶋玲子)-故事: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook
神奇柑仔店17：消痛巧克力的危機 (廣嶋玲子)
HK$78.00 HK$120.00
In stock
Outlive
Outlive
HK$177.00 HK$270.00
In stock
Press Start! #14 Super Game Book! Special Edition (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Press Start! #14 Super Game Book! Special Edition (Branches)
HK$48.00 HK$80.00
In stock
Minecraft Advent Calendar: 24-Book Collection-Children's / Teenage general interest: Computer and video games-買書書 BuyBookBook
Minecraft Advent Calendar: 24-Book Collection
HK$149.00 HK$309.00
In stock
InvestiGators #01 (正版)(John Patrick Green)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
InvestiGators #01
From HK$75.00 HK$104.00
In stock
Press Start! (正版) Bundle (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Press Start! (正版) Bundle (Branches)
HK$479.00 HK$635.90
In stock
100 Things to Know About Music - 買書書 BuyBookBook
100 Things to Know About Music
HK$79.00 HK$120.00
In stock
Psychology of Money, The-Nonfiction: 心理勵志 Self-help-買書書 BuyBookBook
Psychology of Money, The
HK$115.00 HK$195.00
In stock
Why Nations Fail
Why Nations Fail
From HK$107.00 HK$170.00
In stock
Academy for Roblox Pros #1: Attack of the Zombies-Children’s / Teenage general interest: Computer and video games-買書書 BuyBookBook
Academy for Roblox Pros #1: Attack of the Zombies
HK$90.00 HK$154.00
In stock
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)
HK$48.00 HK$98.00
In stock
如果歷史是一群喵 (14) 明末清初篇-非故事: 歷史戰爭 History & War-買書書 BuyBookBook
如果歷史是一群喵 (14) 明末清初篇
HK$102.99 HK$163.00
In stock
Mufasa: The Lion King Novelization-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook
Mufasa: The Lion King Novelization
HK$59.00 HK$90.00
In stock
Super Sleuth (David Walliams)-Children’s / Teenage fiction: Biographical/ historical fiction and true stories-買書書 BuyBookBook
Super Sleuth (David Walliams)
HK$97.00 HK$169.00
In stock
達克比辦案 15：孤島時光機：島嶼生態學與臺灣島的形成-非故事: 常識通識 General Knowledge-買書書 BuyBookBook
達克比辦案 15：孤島時光機：島嶼生態學與臺灣島的形成
HK$81.00 HK$127.00
In stock
100 things to know about Science Usborne
100 things to know about Science
HK$79.00 HK$119.00
In stock
Dog Man (正版) #11 Twenty Thousand Fleas Under the Sea (Dav Pilkey)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
Dog Man (正版) #11 Twenty Thousand Fleas Under the Sea (Dav Pilkey)
From HK$59.00 HK$90.00
In stock
Inheritance Games, The #4 The Brothers Hawthorne (Jennifer Lynn Barnes)-Fiction: 劇情故事 General-買書書 BuyBookBook
Inheritance Games, The #4 The Brothers Hawthorne (Jennifer Lynn Barnes)
From HK$79.00 HK$126.00
In stock

Recently viewed