Where Good Ideas Come From
Where Good Ideas Come From
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Where Good Ideas Come From
Where Good Ideas Come From

Where Good Ideas Come From

The Natural History of Innovation

Steven Johnson (Author) ... more
... more
Edition: US - Paperback / softback
Price:
HK$128.00 HK$200.00
Stock:
In stock - dispatch in 4 working days
Product Info
English
344 pages • 14.1 x 20.96 x 2.41 cm
Approx. weight: 0.31 kg
Publication date: 04 Oct,2011
Barcode/ ISBN: 9781594485381 • Riverhead Books / Penguin
More books in English for Age -
Business and Management

Description

By: Steven Johnson     
A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

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