The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

Al Ries (Author) Laura Ries (Author) ... more
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Edition: Hardback
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Product Info
English
320 pages 13.97 x 20.96 x 2.67 cm
Approx. weight: 0.46 kg
Publication date: 11 May,2004
Barcode/ ISBN: 9780060570149 Harper Business

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By: Al Ries, Laura Ries     

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