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The Ends Game

Name: The Ends Game
Brand: The MIT Press
SKU: 9780262542777-MTUSDTR
Price: 160.0 HKD
Availability: InStock

How Smart Companies Stop Selling Products and Start Delivering Value

Marco Bertini (Author) • Oded Koenigsberg (Author) ... more

Management on the Cutting Edge (Series) ... more

Edition: US - Paperback / softback

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Product Info

English

200 pages • 14.27 x 22.23 x 1.37 cm

Approx. weight: 0.26 kg

Publication date: 11 Jan,2022

Barcode/ ISBN: 9780262542777 • The MIT Press

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By: Marco Bertini, Oded Koenigsberg | Series: Management on the Cutting Edge

How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services.

The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue.

Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as:

• Dollar Shave Club
• Rent the Runway
• Netflix
• Spotify
• Michelin
• Adobe
• Pearson
• And many more!

They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.