Skip to content
Description
By: Rahul Mukherjee | Series: Distribution Matters
How telecom companies in India have added a whole new group of mobile phone users—and the tremendous impact of this new reach.
Around 2016, buoyed by affordable data plans of telecom companies, an aspirational neo-middle class of users in India accessed internet for the first time on their mobile phones. What kinds of digital infrastructures are emerging for content and money to move and reach such users? And how does their design impact access, exclusion, and surveillance as well as the horizon of social behaviors and expectations in “Digital India”? In Unlimited, Rahul Mukherjee explores how aspirations shape practices of distribution as well as how distribution technologies aid state-corporations to set aspirational targets for citizen-consumers who encounter gender-and-caste-based fault lines.
This book traces the supply chains of content delivery networks enabling streaming video-on-demand services, such as Hotstar and SonyLiv, and informal ways of circulating vernacular Bhojpuri music videos through memory cards. It assesses the possibilities and limits of the platform economy with the rise of mobile payment and lending services, as well as the accompanying online scams. Unlimited offers the first systematic examination of distribution considerations—including localization strategies—required for imagining mobile phone users across the varied regional geographies of India.
How telecom companies in India have added a whole new group of mobile phone users—and the tremendous impact of this new reach.
Around 2016, buoyed by affordable data plans of telecom companies, an aspirational neo-middle class of users in India accessed internet for the first time on their mobile phones. What kinds of digital infrastructures are emerging for content and money to move and reach such users? And how does their design impact access, exclusion, and surveillance as well as the horizon of social behaviors and expectations in “Digital India”? In Unlimited, Rahul Mukherjee explores how aspirations shape practices of distribution as well as how distribution technologies aid state-corporations to set aspirational targets for citizen-consumers who encounter gender-and-caste-based fault lines.
This book traces the supply chains of content delivery networks enabling streaming video-on-demand services, such as Hotstar and SonyLiv, and informal ways of circulating vernacular Bhojpuri music videos through memory cards. It assesses the possibilities and limits of the platform economy with the rise of mobile payment and lending services, as well as the accompanying online scams. Unlimited offers the first systematic examination of distribution considerations—including localization strategies—required for imagining mobile phone users across the varied regional geographies of India.
You may also like
熱銷中 Top Trending
Dog Man 14: Dog Man: Big Jim Believes: A Graphic Novel (Dog Man #14)
Sale priceHK$85.00
Regular priceHK$150.00
In stock
Dragon Masters #30 Vortex of the Chaos Dragon (Branches) (Tracey West)
Sale priceHK$55.00
Regular priceHK$69.00
In stock
Dragon Masters #29 (正版) Magic of the Wizard Dragon (Branches) (Tracey West)
Sale priceHK$48.00
Regular priceHK$69.00
In stock
Dragon Masters #28 (正版) Night of the Dream Dragon (Branches) (Tracey West)
Sale priceHK$48.00
Regular priceHK$69.00
In stock
Beast Quest Ice and Fire (15 Books) (Adam Blade)
Sale priceHK$346.00
Regular priceHK$1,257.90
In stock
Magic Tree House Fact Tracker Graphic Novel: Space
Sale priceFrom HK$70.00
Regular priceHK$110.00
In stock
National Geographic Little Kids First Big Book of the World
Sale priceFrom HK$96.00
Regular priceHK$150.00
In stock