The Persona Principle-Business and Management-買書書 BuyBookBook
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The Persona Principle-Business and Management-買書書 BuyBookBook

The Persona Principle

How to Succeed in Business with Image Marketing

Derek Armstrong (Author) • Kam wai Yu (Author) ... more
... more
Edition: Paperback / softback
Price:
HK$131.00 HK$200.00
Stock:
Out of stock
Product Info
English
240 pages • 15.24 x 22.86 x 1.52 cm
Approx. weight: 0.32 kg
Publication date: 08 May,1997
Barcode/ ISBN: 9780684802695 • Touchstone
More books in English for Age -
Business and Management

Description

By: Derek Armstrong, Kam wai Yu     
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.

Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

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