Skip to content
Description
By: Brian Fugere, Chelsea Hardaway, Jon Warshawsky
An entertaining, wickedly witty, and eminently practical guide to cutting through the swamp of jargon-filled and often meaningless corporate-speak and learning to communicate effectively for those those who want to climb the corporate ladder but refuse to check their personalities at the door.
Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.
But it doesn't have to be that way. Why Business People Speak Like Idiots exposes four traps that transform us from funny, honest, and engaging weekend people into boring business stiffs:
-The Obscurity Trap: Death by jargon, TLAs (three-letter acronyms), wordiness and evasiveness. Listeners and readers tune out, and think bad thoughts about whoever unloaded all of this crap on them.
-The Anonymity Trap: Death by templates, standards, and the abandonment of personality in favor of conformity. People like stories and personalities, and business writers seem on a mission to exterminate any trace of either.
-The Hard Sell Trap: Death by perpetual sales mode. Our immune systems have figured out that commercials are garbage, a good time for the brain to slip into idle. But business writers feel like they're not really working unless every sentence is selling something. The result: we all tune out.
-The Irrelevance Trap: Death by generalization and the rise of the presentation-in-a-can. It's the hundreds of pages of statistics that don't make a point. What does the audience want to know?
This is your wake-up call. Personality, humanity, and candor are being sucked out of the workplace. Let the wonks send their empty messages. Yours are going to connect. So grab your cape and sharpen your sword. It's time to fight the bull!
An entertaining, wickedly witty, and eminently practical guide to cutting through the swamp of jargon-filled and often meaningless corporate-speak and learning to communicate effectively for those those who want to climb the corporate ladder but refuse to check their personalities at the door.
Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.
But it doesn't have to be that way. Why Business People Speak Like Idiots exposes four traps that transform us from funny, honest, and engaging weekend people into boring business stiffs:
-The Obscurity Trap: Death by jargon, TLAs (three-letter acronyms), wordiness and evasiveness. Listeners and readers tune out, and think bad thoughts about whoever unloaded all of this crap on them.
-The Anonymity Trap: Death by templates, standards, and the abandonment of personality in favor of conformity. People like stories and personalities, and business writers seem on a mission to exterminate any trace of either.
-The Hard Sell Trap: Death by perpetual sales mode. Our immune systems have figured out that commercials are garbage, a good time for the brain to slip into idle. But business writers feel like they're not really working unless every sentence is selling something. The result: we all tune out.
-The Irrelevance Trap: Death by generalization and the rise of the presentation-in-a-can. It's the hundreds of pages of statistics that don't make a point. What does the audience want to know?
This is your wake-up call. Personality, humanity, and candor are being sucked out of the workplace. Let the wonks send their empty messages. Yours are going to connect. So grab your cape and sharpen your sword. It's time to fight the bull!
You may also like
Top Trending
Dog Man 14: Dog Man: Big Jim Believes: A Graphic Novel (Dog Man #14)
Sale priceHK$85.00
Regular priceHK$150.00
In stock
Press Start! #17 The Super Jump Between Worlds! (Branches)
Sale priceHK$55.00
Regular priceHK$98.00
In stock
Darkstalker: A Graphic Novel (Wings of Fire: Legends Graphic Novel)
Sale priceHK$99.00
Regular priceHK$154.00
In stock
Harry Potter #4 and the Goblet of Fire (Interactive Illustrated Edition)
Sale priceHK$299.00
Regular priceHK$630.00
In stock
InvestiGators: Agents of S.U.I.T. #02: From Badger to Worse
Sale priceHK$79.00
Regular priceHK$99.00
In stock
Percy Jackson and the Olympians 5 Book Paperback Boxed Set (w/poster)
Sale priceHK$288.00
Regular priceHK$450.00
In stock
InvestiGators: Agents of S.U.I.T. #03: Wild Ghost Chase
Sale priceHK$69.00
Regular priceHK$140.00
In stock
Dragon Masters #29 (正版) Magic of the Wizard Dragon (Branches) (Tracey West)
Sale priceHK$48.00
Regular priceHK$69.00
In stock