Emotional Value-Business and Management-買書書 BuyBookBook
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Emotional Value-Business and Management-買書書 BuyBookBook

Emotional Value

Creating Strong Bonds with Your Customers

Janelle Barlow (Author) • Dianna Maul (Author) ... more
... more
Edition: US - Hardback
Price:
HK$184.00 HK$280.00
Stock:
Re-stocking soon
Product Info
English
336 pages • 16.51 x 24.13 x 2.69 cm
Approx. weight: 0.66 kg
Publication date: 17 Apr,2000
Barcode/ ISBN: 9781576750797 • Berrett-Koehler Publishers
More books in English for Age -
Business and Management

Description

By: Janelle Barlow, Dianna Maul     
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences.
Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

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