Hungry Start-up Strategy-Business and Management-買書書 BuyBookBook
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Hungry Start-up Strategy-Business and Management-買書書 BuyBookBook

Hungry Start-up Strategy

Creating New Ventures with Limited Resources and Unlimited Vision

Peter S. Cohan (Author) ... more
... more
Edition: US - Paperback / softback
Price:
HK$184.00 HK$280.00
Stock:
Re-stocking soon
Product Info
English
264 pages • 15.72 x 23.5 x 1.7 cm
Approx. weight: 0.4 kg
Publication date: 05 Nov,2012
Barcode/ ISBN: 9781609945282 • Berrett-Koehler Publishers
More books in English for Age -
Business and Management

Description

By: Peter S. Cohan     
Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline. Peter Cohan has found they’re driven by a hunger to create a working world in which they want to live—something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges—until now.

Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

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