Borrowing Brilliance

Name: Borrowing Brilliance
Brand: Avery
SKU: 9781592405800-PRUSDTR-US
Price: 105.0 HKD
Availability: OutOfStock

The Six Steps to Business Innovation by Building on the Ideas of Others

David Kord Murray (Author) ... more

Edition: US - Paperback / softback

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English • Age Adult - Adult

304 pages • 5.25 x 7.95 x 0.82 in

Approx. weight: 0.59 lb

Publication date: 05 Oct,2010

Barcode: 9781592405800 • Avery

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By: David Kord Murray

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.