Buyology

Truth and Lies About Why We Buy


Edition: US - Paperback / softback
Price:
Sale priceHK$112.00 Regular priceHK$170.00
Stock:
Re-stocking soon
Product Info
English Age Adult - Adult
272 pages 5.22 x 8.0 x 0.73 in
Approx. weight: 0.49 lb
Publication date: 02 Feb,2010
Barcode: 9780385523899 Crown Currency / Random House Business

More books in English for Age Adult - Adult
  • Behavioural economics
  • Purchasing and supply management
  • Sales and marketing

Description

By: Martin Lindstrom  

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.

These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.



You may also like

熱銷中 Top Trending

View all
Dog Man 13: Dog Man: Big Jim Begins: A Graphic Novel (Dog Man #13)-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
Dog Man 13: Dog Man: Big Jim Begins: A Graphic Novel (Dog Man #13)
Sale priceHK$79.00 Regular priceHK$150.00
In stock
The Anxious Generation
The Anxious Generation
Sale priceFrom HK$197.00 Regular priceHK$300.00
In stock
Treehouse, The (正版) Boxset / Bundle with QR code Audio (Andy Griffiths)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
Treehouse, The (正版) Boxset / Bundle with QR code Audio (Andy Griffiths)
Sale priceFrom HK$169.00 Regular priceHK$673.00
In stock
The Wild Robot Series Boxset
The Wild Robot Series Boxset
Sale priceFrom HK$139.00 Regular priceHK$201.00
In stock
神奇柑仔店18:紅子與錢天堂的起點 (廣嶋玲子)-故事: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook
神奇柑仔店18:紅子與錢天堂的起點 (廣嶋玲子)
Sale priceHK$78.00 Regular priceHK$120.00
In stock
Diary of a Wimpy Kid: Hot Mess (Book 19)
Diary of a Wimpy Kid: Hot Mess (Book 19)
Sale priceHK$85.00 Regular priceHK$210.00
In stock
Press Start! (正版) Bundle (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Press Start! (正版) Bundle (Branches)
Sale priceHK$479.00 Regular priceHK$635.90
In stock
Minecraft Advent Calendar: 24-Book Collection-Children's / Teenage general interest: Computer and video games-買書書 BuyBookBook
Minecraft Advent Calendar: 24-Book Collection
Sale priceHK$149.00 Regular priceHK$309.00
In stock
Harry Potter (正版) Children Edition #1-7 (7 Books) (J.K. Rowling) (printed in UK) - 買書書 BuyBookBook
Harry Potter (正版) Children #1-7 Collection (7 Books)(J.K. Rowling)(printed in UK)
Sale priceFrom HK$459.00 Regular priceHK$799.00
In stock
Outlive
Outlive
Sale priceHK$177.00 Regular priceHK$270.00
In stock
Press Start! #14 Super Game Book! Special Edition (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Press Start! #14 Super Game Book! Special Edition (Branches)
Sale priceHK$48.00 Regular priceHK$80.00
In stock
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)
Sale priceHK$48.00 Regular priceHK$98.00
In stock
如果歷史是一群喵 (14) 明末清初篇-非故事: 歷史戰爭 History & War-買書書 BuyBookBook
如果歷史是一群喵 (14) 明末清初篇
Sale priceHK$102.99 Regular priceHK$163.00
In stock
InvestiGators: Class Action-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
InvestiGators #08 Class Action
Sale priceHK$67.00 Regular priceHK$182.00
In stock
神奇柑仔店17:消痛巧克力的危機 (廣嶋玲子)-故事: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook
神奇柑仔店17:消痛巧克力的危機 (廣嶋玲子)
Sale priceHK$78.00 Regular priceHK$120.00
In stock
Mufasa: The Lion King Novelization-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook
Mufasa: The Lion King Novelization
Sale priceHK$59.00 Regular priceHK$90.00
In stock
InvestiGators #01 (正版)(John Patrick Green)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
InvestiGators #01
Sale priceFrom HK$75.00 Regular priceHK$104.00
In stock
屁屁丹迪 #07 阿拉丁與神燈! (Troll)-故事: 偵探懸疑 Detective & Mystery-買書書 BuyBookBook
屁屁丹迪 #07 阿拉丁與神燈! (Troll)
Sale priceHK$65.00 Regular priceHK$100.00
In stock
100 things to know about Science Usborne
100 things to know about Science
Sale priceHK$79.00 Regular priceHK$119.00
In stock
Dog Man (正版) Bundle (Dav Pilkey)
Dog Man (正版) Bundle (Dav Pilkey)
Sale priceFrom HK$269.00 Regular priceHK$499.00
In stock
如果歷史是一群喵 套裝
如果歷史是一群喵 套裝
Sale priceFrom HK$371.99 Regular priceHK$590.00
In stock
Kay's Anatomy: A Complete (and Completely Disgusting) Guide to the Human Body (Adam Kay)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook
Kay's Anatomy
Sale priceFrom HK$69.00 Regular priceHK$100.00
In stock
Dog Man (正版) #11 Twenty Thousand Fleas Under the Sea (Dav Pilkey)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
Dog Man (正版) #11 Twenty Thousand Fleas Under the Sea (Dav Pilkey)
Sale priceFrom HK$59.00 Regular priceHK$90.00
In stock
Inheritance Games, The #4 The Brothers Hawthorne (Jennifer Lynn Barnes)-Fiction: 劇情故事 General-買書書 BuyBookBook
Inheritance Games, The #4 The Brothers Hawthorne (Jennifer Lynn Barnes)
Sale priceFrom HK$79.00 Regular priceHK$126.00
In stock
Why Nations Fail
Why Nations Fail
Sale priceFrom HK$107.00 Regular priceHK$170.00
In stock
Surrounded by Idiots-Self-help/ personal development/ practical advice-買書書 BuyBookBook
Surrounded by Idiots
Sale priceHK$97.00 Regular priceHK$143.00
In stock

Recently viewed