Competition Demystified-Business and Management-買書書 BuyBookBook
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Competition Demystified-Business and Management-買書書 BuyBookBook

Competition Demystified

A Radically Simplified Approach to Business Strategy

Bruce C. Greenwald (Author) • Judd Kahn (Author) ... more
... more
Edition: US - Paperback / softback
Price:
HK$154.00 HK$240.00
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Re-stocking soon
Product Info
English
416 pages • 13.89 x 21.39 x 2.31 cm
Approx. weight: 0.34 kg
Publication date: 28 Aug,2007
Barcode/ ISBN: 9781591841807 • Portfolio
More books in English for Age -
Business and Management

Description

By: Bruce C. Greenwald, Judd Kahn     
In the highly competitive world of business, understanding the dynamics of strategy is the key to success.

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

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