Description
By: Neil Hoyne
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.
Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.
But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to:
• Understand the full value of each relationship
• Engage in an ongoing conversation with your best customers
• Ask the right questions so you can anticipate your customers’ needs
• Find more great customers
A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.
Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.
But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to:
• Understand the full value of each relationship
• Engage in an ongoing conversation with your best customers
• Ask the right questions so you can anticipate your customers’ needs
• Find more great customers
A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
You may also like
熱銷中 Top Trending
![Zog and the Flying Doctors (Julia Donaldson)(Axel Scheffler) Scholastic UK](http://buybookbook.com/cdn/shop/files/Zog-and-the-Flying-Doctors-Julia-DonaldsonAxel-Scheffler-1-Scholastic-UK_{width}x.webp?v=1724360745)
Zog and the Flying Doctors (Julia Donaldson)(Axel Scheffler)
Sale priceHK$64.00
Regular priceHK$104.00
In stock![Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/AmazingFactsEvery7YearOldNeedstoKnow_1_{width}x.jpg?v=1723911769)
![Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/AmazingFactsEvery7YearOldNeedstoKnow_2_{width}x.jpg?v=1723911770)
Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)
Sale priceHK$39.00
Regular priceHK$65.00
In stock![Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)-Fiction: 兒童繪本 Picture Books-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/ColourMonster_TheTheFeelingsDoctorandtheEmotionsToolkit_1_{width}x.webp?v=1712739862)
![Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)-Fiction: 兒童繪本 Picture Books-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/ColourMonster_TheTheFeelingsDoctorandtheEmotionsToolkit_2_{width}x.webp?v=1712744555)
Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)
Sale priceHK$65.00
Regular priceHK$104.00
In stock![Friends #01 Real Friends (Shannon Hale) (LeUyen Pham) First Second](http://buybookbook.com/cdn/shop/files/Friends-01-Real-Friends-Shannon-Hale-LeUyen-Pham-1-First-Second_{width}x.webp?v=1724355096)
![Friends #01 Real Friends (Shannon Hale) (LeUyen Pham) First Second](http://buybookbook.com/cdn/shop/files/Friends-01-Real-Friends-Shannon-Hale-LeUyen-Pham-2-First-Second_{width}x.webp?v=1724355101)
Friends #01 Real Friends (Shannon Hale) (LeUyen Pham)
Sale priceHK$75.00
Regular priceHK$124.00
In stock![Press Start! #15 Mega Mole Girl Digs Deep! (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/PressStart_15MegaMoleGirlDigsDeep_Branches_{width}x.webp?v=1723696583)
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)
Sale priceHK$47.00
Regular priceHK$98.00
In stock![The Not-So-Uniform Life of Holly-Mei (A Holly-Mei Book, 1)-Children's / Teenage: Personal and social topics-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/InkyardPress_{width}x.webp?v=1723792731)
The Not-So-Uniform Life of Holly-Mei (A Holly-Mei Book, 1)
Sale priceHK$55.00
Regular priceHK$90.00
In stock![Land of Stories, The (正版) Complete Collection (6 Book) (Chris Colfer) Hachette US](http://buybookbook.com/cdn/shop/products/The_Land_of_Stories_Complete_Collection_6_Book_06_{width}x.jpg?v=1615406936)
Land of Stories, The #6 World Collide (Chris Colfer)
Sale priceHK$75.00
Regular priceHK$100.00
In stock![The Hogwarts Library Box Set Collection (3 Books) (Harry Potter) (J.K. Rowling) Bloomsbury](http://buybookbook.com/cdn/shop/files/The-Hogwarts-Library-Box-Set-Collection-3-Books-Harry-Potter-J_K_-Rowling-1-Bloomsbury_{width}x.webp?v=1724345000)
![The Hogwarts Library Box Set Collection (3 Books) (Harry Potter) (J.K. Rowling) Bloomsbury](http://buybookbook.com/cdn/shop/files/The-Hogwarts-Library-Box-Set-Collection-3-Books-Harry-Potter-J_K_-Rowling-2-Bloomsbury_{width}x.webp?v=1724345004)
The Hogwarts Library Box Set Collection (3 Books) (Harry Potter) (J.K. Rowling)
Sale priceHK$185.00
Regular priceHK$273.00
In stock![Legends of Lotus Island #01 The Guardian Test (Christina Soontornvat)-Fiction: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/9781339041032_{width}x.webp?v=1723792483)
Legends of Lotus Island #01 The Guardian Test (Christina Soontornvat)
Sale priceFrom HK$67.00
Regular priceHK$112.00
In stock