Drunk Tank Pink-Economics/ Finance and Accounting-買書書 BuyBookBook
Drunk Tank Pink
Drunk Tank Pink
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Drunk Tank Pink-Economics/ Finance and Accounting-買書書 BuyBookBook
Drunk Tank Pink
Drunk Tank Pink

Drunk Tank Pink

The Subconscious Forces that Shape How We Think, Feel, and Behave

Adam Alter (Author) ... more
... more
Edition: US - Paperback / softback
Price:
HK$118.00 HK$180.00
Stock:
In stock - dispatch in 3 working days
Product Info
English
272 pages • 14.05 x 21.23 x 1.78 cm
Approx. weight: 0.24 kg
Publication date: 25 Feb,2014
More books in English for Age -
Economics/ Finance and Accounting

Description

By: Adam Alter     

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.

In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.

  • Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
  • We're more likely to be critical if we write in red rather than green biro
  • Your first report at school can determine your future career

Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

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