Everything Is Obvious-Business and Management-買書書 BuyBookBook
Everything Is Obvious-Business and Management-買書書 BuyBookBook

Everything Is Obvious

Why Common Sense is Nonsense

Duncan J. Watts (Author) ... more
Edition: US - Paperback / softback
Price:
HK$112.00 HK$170.00
Stock:
Re-stocking soon
Product Info
English • Age 13 - 17
368 pages • 5.1 x 7.9 x 0.8 in
Approx. weight: 0.68 lb
Publication date: 26 Jun,2012
Barcode: 9780307951793 • Crown Currency / Atlantic Books
More books in English for Age 13 - 17
Business and Management
  • Business and Management
  • Economic forecasting
  • Management decision making
  • Development economics and emerging economies

Description

By: Duncan J. Watts  

Sociologist Duncan Watts explains in this provocative book that the explanations that we give for the outcomes that we observe in life - explanations that seem obvious once we know the answer - are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.



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