How Toyota Became
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How Toyota Became

How Toyota Became #1

Leadership Lessons from the World's Greatest Car Company

David Magee (Author) ... more
... more
Edition: US - Paperback / softback
Price:
HK$98.00 HK$150.00
Stock:
Re-stocking soon
Product Info
English
256 pages • 13.97 x 20.83 x 1.78 cm
Approx. weight: 0.23 kg
Publication date: 28 Oct,2008
Barcode/ ISBN: 9781591842293 • Portfolio
More books in English for Age -
Business and Management

Description

By: David Magee     
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

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