One Click-Business and Management-買書書 BuyBookBook
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One Click-Business and Management-買書書 BuyBookBook

One Click

Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt (Author) ... more
... more
Edition: US - Paperback / softback
Price:
HK$90.00 HK$140.00
Stock:
Re-stocking soon
Product Info
English
240 pages • 12.7 x 17.78 x 1.52 cm
Approx. weight: 0.16 kg
Publication date: 31 Dec,2012
Barcode/ ISBN: 9781591845850 • Portfolio / Penguin
More books in English for Age -
Business and Management

Description

By: Richard L. Brandt     
Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

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