The Language of Trust-Business and Management-買書書 BuyBookBook
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The Language of Trust-Business and Management-買書書 BuyBookBook

The Language of Trust

Selling Ideas in a World of Skeptics

Michael Maslansky (Author) • Scott West (Author) • Gary DeMoss (Author) • David Saylor (Author) ... more
Edition: US - Paperback / softback
Price:
HK$157.00 HK$240.00
Stock:
Out of stock
Product Info
English
288 pages • 13.84 x 20.73 x 1.93 cm
Approx. weight: 0.24 kg
Publication date: 03 May,2011
Barcode/ ISBN: 9780735204560 • Prentice Hall Press
More books in English for Age -
Business and Management

Description

By: Michael Maslansky, Scott West, Gary DeMoss, David Saylor     
What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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