Description
By: Peter B. Kaufman
The definitive guidebook for using video in modern communication.
Video (television, film, the moving image generally) is today’s most popular information medium. Two-thirds of the world’s internet traffic is video. Americans get their news and information more often from screens and speakers than through any other means. The Moving Image is the first authoritative account of how we have arrived here, together with the first definitive manual to help writers, educators, and publishers to use video more effectively. Drawing on decades as an educator, publisher, and producer, MIT’s Peter Kaufman presents new tools, best practices, and community resources for integrating film and sound into media that matters.
Kaufman describes video’s vital role in politics, law, education, and entertainment today, only 130 years since the birth of film. He explains how best to produce video, distribute it, clear rights to it, cite it, and, ultimately, archive and preserve it. With detailed guidance on producing and deploying video and sound for publication, finding and using archival video and sound, securing rights and permissions, developing distribution strategies, and addressing questions about citation, preservation, and storage—across the broadest spectrum of platforms, publications, disciplines, and formats—The Moving Image equips readers for the medium’s continued ascendance in education, publishing, and knowledge dissemination over the decades to come. And modeled in part on Strunk & White’s classic Elements of Style, it’s also a highly enjoyable read.
The definitive guidebook for using video in modern communication.
Video (television, film, the moving image generally) is today’s most popular information medium. Two-thirds of the world’s internet traffic is video. Americans get their news and information more often from screens and speakers than through any other means. The Moving Image is the first authoritative account of how we have arrived here, together with the first definitive manual to help writers, educators, and publishers to use video more effectively. Drawing on decades as an educator, publisher, and producer, MIT’s Peter Kaufman presents new tools, best practices, and community resources for integrating film and sound into media that matters.
Kaufman describes video’s vital role in politics, law, education, and entertainment today, only 130 years since the birth of film. He explains how best to produce video, distribute it, clear rights to it, cite it, and, ultimately, archive and preserve it. With detailed guidance on producing and deploying video and sound for publication, finding and using archival video and sound, securing rights and permissions, developing distribution strategies, and addressing questions about citation, preservation, and storage—across the broadest spectrum of platforms, publications, disciplines, and formats—The Moving Image equips readers for the medium’s continued ascendance in education, publishing, and knowledge dissemination over the decades to come. And modeled in part on Strunk & White’s classic Elements of Style, it’s also a highly enjoyable read.
You may also like
熱銷中 Top Trending
Dragon Masters #27 (正版) Haunting of the Ghost Dragon (Branches) (Tracey West)
Sale priceHK$47.00
Regular priceHK$69.00
In stock
Billy and the Mini Monsters #16 Monsters at Easter
Sale priceHK$46.00
Regular priceHK$84.00
In stock
The Gruffalo and Other Stories (with QR code audio)(8 Books)(Julia Donaldson)(Axel Scheffler)
Sale priceHK$239.00
Regular priceHK$768.00
In stock
Mr Men and Little Miss Christmas Collection (14 Books)
Sale priceHK$159.00
Regular priceHK$728.00
In stock
National Geographic Kids 5-Minute Dinosaur Stories
Sale priceHK$96.00
Regular priceHK$150.00
In stock
Percy Jackson and the Olympians: Wrath of the Triple Goddess International Edition
Sale priceHK$92.00
Regular priceHK$140.00
In stock
Dragon #05 Dragon's Merry Christmas (Acorn) (Dav Pilkey)
Sale priceHK$33.00
Regular priceHK$45.00
In stock
First Sticker Book Starting School (Usborne) (Holly Bathie)
Sale priceHK$46.00
Regular priceHK$78.00
In stock
Press Start! #14 Super Game Book! Special Edition (Branches)
Sale priceHK$48.00
Regular priceHK$80.00
In stock
The Completely Chaotic Christmas of Lottie Brooks
Sale priceFrom HK$71.00
Regular priceHK$112.00
In stock