Description
By: Daniel Gardner
“An invaluable resource for anyone who aspires to think clearly” (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble
From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?
The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.
“Excellent... Analyzes everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”—The Economist
“An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.”—Kirkus (starred review)
“Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.”—Dan Ariely, New York Times bestselling author of Predictably Irrational
“An invaluable resource for anyone who aspires to think clearly” (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble
From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?
The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.
“Excellent... Analyzes everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”—The Economist
“An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.”—Kirkus (starred review)
“Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.”—Dan Ariely, New York Times bestselling author of Predictably Irrational
You may also like
熱銷中 Top Trending
![Zog and the Flying Doctors (Julia Donaldson)(Axel Scheffler) Scholastic UK](http://buybookbook.com/cdn/shop/files/Zog-and-the-Flying-Doctors-Julia-DonaldsonAxel-Scheffler-1-Scholastic-UK_{width}x.webp?v=1724360745)
Zog and the Flying Doctors (Julia Donaldson)(Axel Scheffler)
Sale priceHK$64.00
Regular priceHK$104.00
In stock![Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/AmazingFactsEvery7YearOldNeedstoKnow_1_{width}x.jpg?v=1723911769)
![Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/AmazingFactsEvery7YearOldNeedstoKnow_2_{width}x.jpg?v=1723911770)
Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)
Sale priceHK$39.00
Regular priceHK$65.00
In stock![Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)-Fiction: 兒童繪本 Picture Books-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/ColourMonster_TheTheFeelingsDoctorandtheEmotionsToolkit_1_{width}x.webp?v=1712739862)
![Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)-Fiction: 兒童繪本 Picture Books-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/ColourMonster_TheTheFeelingsDoctorandtheEmotionsToolkit_2_{width}x.webp?v=1712744555)
Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)
Sale priceHK$65.00
Regular priceHK$104.00
In stock![Friends #01 Real Friends (Shannon Hale) (LeUyen Pham) First Second](http://buybookbook.com/cdn/shop/files/Friends-01-Real-Friends-Shannon-Hale-LeUyen-Pham-1-First-Second_{width}x.webp?v=1724355096)
![Friends #01 Real Friends (Shannon Hale) (LeUyen Pham) First Second](http://buybookbook.com/cdn/shop/files/Friends-01-Real-Friends-Shannon-Hale-LeUyen-Pham-2-First-Second_{width}x.webp?v=1724355101)
Friends #01 Real Friends (Shannon Hale) (LeUyen Pham)
Sale priceHK$75.00
Regular priceHK$124.00
In stock![Press Start! #15 Mega Mole Girl Digs Deep! (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/PressStart_15MegaMoleGirlDigsDeep_Branches_{width}x.webp?v=1723696583)
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)
Sale priceHK$47.00
Regular priceHK$98.00
In stock![The Not-So-Uniform Life of Holly-Mei (A Holly-Mei Book, 1)-Children's / Teenage: Personal and social topics-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/InkyardPress_{width}x.webp?v=1723792731)
The Not-So-Uniform Life of Holly-Mei (A Holly-Mei Book, 1)
Sale priceHK$55.00
Regular priceHK$90.00
In stock![Land of Stories, The (正版) Complete Collection (6 Book) (Chris Colfer) Hachette US](http://buybookbook.com/cdn/shop/products/The_Land_of_Stories_Complete_Collection_6_Book_06_{width}x.jpg?v=1615406936)
Land of Stories, The #6 World Collide (Chris Colfer)
Sale priceHK$75.00
Regular priceHK$100.00
In stock![The Hogwarts Library Box Set Collection (3 Books) (Harry Potter) (J.K. Rowling) Bloomsbury](http://buybookbook.com/cdn/shop/files/The-Hogwarts-Library-Box-Set-Collection-3-Books-Harry-Potter-J_K_-Rowling-1-Bloomsbury_{width}x.webp?v=1724345000)
![The Hogwarts Library Box Set Collection (3 Books) (Harry Potter) (J.K. Rowling) Bloomsbury](http://buybookbook.com/cdn/shop/files/The-Hogwarts-Library-Box-Set-Collection-3-Books-Harry-Potter-J_K_-Rowling-2-Bloomsbury_{width}x.webp?v=1724345004)
The Hogwarts Library Box Set Collection (3 Books) (Harry Potter) (J.K. Rowling)
Sale priceHK$185.00
Regular priceHK$273.00
In stock![Legends of Lotus Island #01 The Guardian Test (Christina Soontornvat)-Fiction: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/9781339041032_{width}x.webp?v=1723792483)
Legends of Lotus Island #01 The Guardian Test (Christina Soontornvat)
Sale priceFrom HK$67.00
Regular priceHK$112.00
In stock