The Ten Faces of Innovation

Name: The Ten Faces of Innovation
Brand: Crown Currency / Profile Books
SKU: 9780385512077-PRUSDTR-US
Price: 230.0 HKD
Availability: InStock

IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Tom Kelley (Author) • Jonathan Littman (Author) ... more

Edition: US - Hardback

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English • Age Adult - Adult

288 pages • 6.38 x 9.5 x 0.45 in

Approx. weight: 1.71 lb

Publication date: 18 Oct,2005

Barcode: 9780385512077 • Crown Currency / Profile Books

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By: Tom Kelley

Innovation is the lifeblood of every company - the fuel that keeps an organisation going in a tough marketplace. But by its very nature it's hard to plan for, quantify and coach. In The Ten Faces of Innovation Tom Kelley explains how to do it.

Kelley, author of bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO uses to foster original thinking and overcome naysayers who stifle creativity. For Kelley, innovation is all about individuals and teams. He identifies ten key roles developed by IDEO that anyone can adopt in order to innovate in different situations. Ranging from 'the anthropologist' and 'the hurdler' to 'the experience architect' and 'the cross-pollinator', they are all illustrated with real corporate examples and will help you transform the way you work, and show those around you how to do the same. The result is a brilliant and applicable guide to fostering creativity and creating a culture of innovation in any workplace.