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We Are All Weird-Business and Management-買書書 BuyBookBook

We Are All Weird

The Rise of Tribes and the End of Normal

Seth Godin (Author) ... more
... more
Edition: US - Hardback
Price:
HK$128.00 HK$200.00
Stock:
Re-stocking soon
Product Info
English
112 pages • 13.34 x 18.42 x 1.42 cm
Approx. weight: 0.2 kg
Publication date: 15 Sep,2015
Barcode/ ISBN: 9781591848240 • Portfolio / Penguin
More books in English for Age -
Business and Management

Description

By: Seth Godin     
World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We’re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

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