Your Brain Is (Almost) Perfect

How We Make Decisions


Edition: US - Paperback / softback
Price:
Sale priceHK$105.00 Regular priceHK$160.00
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Out of stock
Product Info
English Age Adult - Adult
352 pages 5.49 x 8.38 x 0.74 in
Approx. weight: 0.7 lb
Publication date: 25 Sep,2007
Barcode: 9780452288843 Plume

More books in English for Age Adult - Adult
  • Neurosciences
  • Cognition and cognitive psychology
  • Cognitivism cognitive theory

Description

By: Read Montague  
"A fascinating introduction" (Steven Pinker) to the science of decision-making

One of the leading thinkers in the computational neuroscience revolution offers a brilliant new perspective on the mind?s decision-making process. Why do we make the choices we make? How can science explain free will? If our brains are like slow computers originally programmed for survival with goals like food, water, and sex, why do we make choices that go against our own biological best interests? Where do values come from? What role do emotions play? From how we decide what we consume to the romantic, ethical, and financial choices we make, Read Montague guides readers through a new approach to the mind that is both entertaining and illuminating.

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