A New Brand World-Business and Management-買書書 BuyBookBook
Roll over image to zoom in Click on image to zoom
A New Brand World-Business and Management-買書書 BuyBookBook

A New Brand World

Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Scott Bedbury (Author) • Stephen Fenichell (Author) ... more
Edition: US - Paperback / softback
Price:
HK$105.00 HK$160.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
240 pages • 13.92 x 21.18 x 1.4 cm
Approx. weight: 0.23 kg
Publication date: 25 Feb,2003
Barcode/ ISBN: 9780142001905 • Penguin Books
More books in English for Age Adult - Adult
Business and Management

Description

By: Scott Bedbury, Stephen Fenichell  
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

You may also like

Top Trending

View all
Dog Man 14: Dog Man: Big Jim Believes: A Graphic Novel (Dog Man #14)-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
Dog Man 14: Dog Man: Big Jim Believes: A Graphic Novel (Dog Man #14)
HK$85.00 HK$150.00
In stock
Press Start! #17 The Super Jump Between Worlds! (Branches)-Children’s / Teenage fiction: Action and adventure stories-買書書 BuyBookBook
Press Start! #17 The Super Jump Between Worlds! (Branches)
HK$55.00 HK$98.00
In stock
The Humble Pie
The Humble Pie
From HK$56.00 HK$90.00
In stock
屁屁偵探動畫漫畫14 噗噗 守護傳說中的寶刀【首刷特贈屁屁偵探主君造型閃卡】
屁屁偵探動畫漫畫14 噗噗 守護傳說中的寶刀【首刷特贈屁屁偵探主君造型閃卡】
HK$63.00 HK$100.00
In stock
The Amazing Generation-Children’s / Teenage: Personal and social topics-買書書 BuyBookBook
The Amazing Generation
From HK$86.00 HK$135.00
In stock
普通兄妹的搞笑對決12：聖誕節禮物-Graphic novels/ Comic books/ Manga/ Cartoons-買書書 BuyBookBook
普通兄妹的搞笑對決12：聖誕節禮物
HK$81.00 HK$127.00
In stock
Darkstalker: A Graphic Novel (Wings of Fire: Legends Graphic Novel)
Darkstalker: A Graphic Novel (Wings of Fire: Legends Graphic Novel)
HK$99.00 HK$154.00
In stock
屁屁丹迪 10: 勇者鬥魔王! (Troll)-Graphic novels/ Comic books/ Manga/ Cartoons-買書書 BuyBookBook
屁屁丹迪 10: 勇者鬥魔王! (Troll)
From HK$63.00 HK$100.00
In stock
如何數到1-Children’s Educational: Mathematics/ science/ technology-買書書 BuyBookBook
如何數到 1
HK$77.00 HK$117.00
In stock
達克比與世界未解之謎2：摩艾搬運賽：復活節島失落文明的謎團研究-Graphic novels/ Comic books/ Manga/ Cartoons-買書書 BuyBookBook
達克比與世界未解之謎2：摩艾搬運賽：復活節島失落文明的謎團研究
HK$83.00 HK$127.00
In stock
豬先生和他的小小好朋友(新版)-Children’s / Teenage fiction: Relationship stories-買書書 BuyBookBook
豬先生和他的小小好朋友(新版)
HK$65.00 HK$100.00
In stock
Disney Zootopia 2 Ultimate Sticker Book
Disney Zootopia 2 Ultimate Sticker Book
HK$46.00 HK$70.00
In stock
Remarkably Bright Creatures
Remarkably Bright Creatures
From HK$85.00 HK$200.00
In stock
Disney Zootopia 2: The Junior Novelization-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook
Disney Zootopia 2: The Junior Novelization
HK$51.00 HK$80.00
In stock
Disney Zootopia: The Graphic Novel-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
Disney Zootopia: The Graphic Novel
HK$51.00 HK$80.00
In stock
剛剛好的陪伴：相伴不相絆，陪青少年成為想要的自己 (尚瑞君簽名版)
剛剛好的陪伴：相伴不相絆，陪青少年成為想要的自己 (尚瑞君簽名版)
HK$103.00 HK$140.00
In stock
Diary of a Wimpy Kid: Partypooper (Book 20)
Diary of a Wimpy Kid: Partypooper (Book 20)
HK$85.00 HK$210.00
In stock
The Legend of the Last Library-Children’s / Teenage fiction: Fantasy-買書書 BuyBookBook
The Legend of the Last Library
From HK$85.00 HK$189.00
In stock
Harry Potter #4 and the Goblet of Fire (Interactive Illustrated Edition)
Harry Potter #4 and the Goblet of Fire (Interactive Illustrated Edition)
HK$299.00 HK$630.00
In stock
The Anxious Generation
The Anxious Generation
From HK$83.00 HK$140.00
In stock
Guinness World Records 2026
Guinness World Records 2026
HK$195.00 HK$286.00
In stock
野貓軍團烤披薩 (工藤紀子)-Children’s picture books-買書書 BuyBookBook
野貓軍團烤披薩 (工藤紀子)
HK$65.00 HK$100.00
In stock
普通兄妹的搞笑對決 11: 鄉村生活-Graphic novels/ Comic books/ Manga/ Cartoons-買書書 BuyBookBook
普通兄妹的搞笑對決 11: 鄉村生活
HK$83.00 HK$127.00
In stock
InvestiGators: Agents of S.U.I.T. #02: From Badger to Worse (正版)(John Patrick Green)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
InvestiGators: Agents of S.U.I.T. #02: From Badger to Worse
HK$79.00 HK$99.00
In stock
Percy Jackson and the Olympians 5 Book Paperback Boxed Set (w/poster)
Percy Jackson and the Olympians 5 Book Paperback Boxed Set (w/poster)
HK$288.00 HK$450.00
In stock
Agents of S.U.I.T.: Wild Ghost Chase-Children’s / Teenage general interest: Humour and jokes-買書書 BuyBookBook
InvestiGators: Agents of S.U.I.T. #03: Wild Ghost Chase
HK$69.00 HK$140.00
In stock
Dragon Masters #29 (正版) Magic of the Wizard Dragon (Branches) (Tracey West)-Children’s / Teenage fiction: Action and adventure stories-買書書 BuyBookBook
Dragon Masters #29 (正版) Magic of the Wizard Dragon (Branches) (Tracey West)
HK$48.00 HK$69.00
In stock
Once Upon a Broken Heart, #01-Fiction: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook
Once Upon a Broken Heart, #01
HK$77.00 HK$100.00
In stock

Recently viewed