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The End of the World As We Know It

Ken Auletta (Author) ... more
Edition: US - Paperback / softback
Price:
HK$112.00 HK$170.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
432 pages • 5.4 x 8.4 x 0.9 in
Approx. weight: 0.88 lb
Publication date: 26 Oct,2010
Barcode: 9780143118046 • Penguin Books
More books in English for Age Adult - Adult
  • Media entertainment information and communication industries
  • Popular culture
  • History of Computing digital and information technologies
  • History of engineering and technology

Description

By: Ken Auletta  
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle

Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

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